Mother’s Day Video

I started this creative project by pitching a range of ideas for a live Mother's Day creative element. Once a concept was selected, I collaborated with editors on a lyric video and with the set designer on what our stage setup would be to ensure both elements complemented each other

In addition to the core elements, I also worked on the production, and direction of an intro video, positioned as the opening component of the live performance to really bring it all to life. Thorough pre-production was conducted for all the moving pieces of this project, managing the allocated budget, casting various talent, and providing creative direction during the on-set shoot.

Refinement of deliverables entailed working closely with the editors to achieve the desired visual and auditory impact. This involved a series of reviews and fine-tuning to ensure the final exports were of the highest quality and aligned with the overall creative vision.

Throughout the project, my role as the creative producer involved bringing together various elements, overseeing the production process, and ensuring all the elements tied in together nicely. By effectively managing pre-production, production, and post-production phases, I ensured the success of the live Mother's Day creative element, delivering an engaging and visually captivating experience for the audience.